Laurin has the rare ability to approach complex challenges with both analytical depth and intuitive clarity. His background in design, technology, strategy and experience with Startups, gives him a unique lens on systems thinking—he doesn’t just solve problems; he reframes them and exposes the roots to grab. Whether developing a brand identity, optimizing a product’s value proposition, or rethinking a business model from the ground up, Laurin always finds elegant, actionable solutions with surprising speed. What makes him stand out is his holistic mindset: he sees patterns others miss and connects insights across disciplines and markets—from biomechanics and engineering to market psychology and user behaviour. His work is never superficial; every decision is grounded in function, narrative, and long-term vision. He brings structure to ambiguity and inspires teams to move forward with clarity and confidence. Laurin isn’t just a designer or strategist, he’s a multiplier. Working with him made my output smarter, sharper, and more human. I wish I met him sooner.

Working with Laurin was an absolute enrichment from day one. He brings not only design competence but also a deep understanding of how brand, product, and user connect to create something truly meaningful. With Laurins help, we brought the Louise project to the trails in record time — just three weeks from kickoff to the first functional 3D printed samples, and less than a year to start of delivery. His ability to translate sketches into 3D models in no time is impressive, and his creative drive constantly pushed the project forward. Laurin doesn’t just design products – he rethinks systems. He redefined the technical challenge, developed a clear design strategy, and helped realign our entire product lineup. His mindset as a designer brought a fresh perspective to our team and proved that bringing in diverse, visionary thinkers pays off. He works with initiative, empathy, and an honest, structured creativity that’s rare to find. Laurin decided to quit the Magura team to start his own business. We wish him all the best and hopefully our path will cross again in the future with new projects.